Corporate Responsibility

At EastAfrican‚ we believe that corporate responsibility is more than the maintenance of an ostensibly healthy image. It commands action coupled with passion and dedication to activate positive systemic change in the communities we serve. This passion and dedication is intrinsic to our business and sets us apart from our competitors.

We invest in the heartbeat of the local communities in which we operate and beyond. Our strategy adopts a three pronged approach: contributing to the social and environmental aspects of the local community and wider region‚ and providing greater accessibility for our customers.

Charities we support include:

Imani Kids

Imani Rehabilitation Agency is a registered charitable institution with the Ministry of Gender‚ Children and Social Development. Headquartered in Nairobi (Kayole)‚ the organisation have two other established centres in Malindi and Ngong which cater for specific needs of children at more individual level.

The overall objective of Imani is to provide parental care‚ protection and guidance to orphaned and vulnerable children and to guide them through a reintegration process back into society. As it presently caters for 350 children‚ Imani also strives to identify and develop each child’s unique and special talents‚ and to teach‚ transform and train the children through education and individual mentorship.

Lamu Surgery Camp

We supported the Lamu Surgery Camp team getting to Lamu. They were able to operate on 39 children & adults.

Rhino Ark through Rhino Charge

We support Rhino Ark through their annual off-road event the Rhino Charge. The Rhino Charge is an annual off-road competition held in Kenya in which entrants are required to visit 13 points (guard posts) scattered over approximately 100 km² of rough terrain within a 10 hour period. Entrants are supplied with a 1:50‚000 scale map of the venue‚ co-ordinates of the 13 guard posts and their start position the night before the event. Each competitor must plot the guard posts on the map and decide his/her route. The winner is the competitor who visits the most guard posts in the shortest distance (GPS measured).

The event is organised in order to raise funds to support the activities of the Rhino Ark Charitable Trust‚ an NGO which works towards a noble cause: the conservation and protections of Kenya’s mountain range ecosystems‚ the so-called “Water Towers”.

We provide prizes for the raffle as well as supporting some entries into the Rhino Charge.